Ocean Outdoor – Decarbonisation Plan
Ocean Outdoor commissioned Watts Sustainability to produce a decarbonisation plan, laying out a roadmap for how Ocean Outdoor can achieve its science-based targets with a methodical, evidence-based approach across the different territories it operates in.
As a result of this work, we are thrilled to share that Ocean Outdoor and Watts Sustainability were awarded ‘Highly Commended’ for the BusinessGreen Net Zero Strategy of the Year Award in the 2026 Green Business Awards.
Client: Ocean Outdoor
Project: Decarbonisation Plan
Year: 2025
Who was the client?
Ocean Outdoor specialise in large-format, premium Digital Out-of-Home (DOOH) advertising, transforming iconic spaces like Piccadilly Circus into engaging canvases. They manage prime digital billboard and banner locations across the UK, Netherlands, Nordics, and Germany.
What did we do?
Watts Sustainability produced a decarbonisation roadmap for Ocean Outdoor, demonstrating actionable steps that will enable Ocean Outdoor to achieve its SBTi-approved targets.
- We evaluated the effectiveness of both short and long term actions, based on carbon hotspot analysis of their carbon footprint baseline year.
- We calculated the likely level of impact on carbon reduction of each action, and outlined how this could be achieved for a non-expert audience.
- We used financial projections to account for Ocean Outdoor’s business growth.
- We also developed net zero action plans for each of Ocean Outdoor’s territories, outlining what would be required for Ocean Outdoor to achieve its global science-based targets.
How did we deliver value?
This project delivered value for Ocean Outdoor by providing focus, accountability and credibility to its decarbonisation progress and climate action. It laid out a clear pathway for Ocean Outdoor to achieve its goals and enabled it to demonstrate to its stakeholders exactly how it will be achieving its sustainability objectives.
We have been Ocean Outdoor’s trusted partner for sustainability support since 2020. Throughout this time, we’ve come to understand their business deeply, so can give recommendations and support that are tailored to the unique needs of Ocean Outdoor’s operations and clientele.
What our clients say?
'Ocean's sustainable goals are integral to our business and we are immensely proud to be working with Watts Sustainability to help us achieve them.’
